As VP of the Kinoma Platform, Peter Hoddie runs the tightly integrated design and engineering team within semiconductor giant Marvell. The Kinoma group’s hardware and software prototyping solutions help developers, programmers, and designers rapidly create connected products. We are a tightly integrated design and engineering team within semiconductor giant Marvell. Marvell’s chips power everyday electronics, including Google Chromecast, Samsung Tablets, and Lenovo Smart TVs. Kinoma was acquired in 2010 by Marvell; Peter co-founded Kinoma as a start-up in 2002. Prior to Kinoma, Peter founded Generic Media (in 2000) to radically simplify both the publishing and viewing of digital media by introducing the first on-demand, real-time media transcoding server. While at Generic Media, Peter, in partnership with Sony, helped to create the gMovie Player, the leading video technology for Palm handhelds. For nearly a decade previous to Generic Media, Peter played a central role at Apple as Chief QuickTime Architect. He defined, built and promoted Apple’s trailblazing QuickTime technology. While at Apple, he was awarded the designation of Distinguished Engineer for his work. Peter has contributed to the MPEG-4, JPEG-2000 and SMIL standards. He is named as an inventor on 10 issued patents.